Crisis PR Experience & Expertise
Cullen PR is led by long-serving former journalist and ex-political communications adviser, Ian Cullen.
Ian has specialised in crisis communications for more than a decade, steering many businesses, individuals, and non-profit organisations successfully through reputational crises of varying severity.
Whatever the level of PR crisis, Cullen PR clients are assured of an empathetic, compassionate, discreet and highly-professional approach right from the very first consultation.
1. Initial Consultation
In an initial consultation, our senior Crisis PR specialist Ian Cullen will honestly triage your situation to evaluate the reputational risk/damage and discuss how and when any possible next steps should be taken.
2. Promptly Assess
All relevant facts will be gathered to understand the full scope and nature of the crisis. All key stakeholders affected will be identified. Media coverage will be carefully monitored, and social media chatter assessed to gauge public sentiment.
3. Identify Crisis
Response Roles
A crisis management team will be recommended to ensure coordinated decision making is swift. This may include senior management, PR professionals, legal representatives, and others. Roles may be assigned for monitoring, messaging, spokespersons, stakeholder engagement, or internal communications.
4. Strategy Planning
After careful but appropriately prompt evaluation of the crisis, a strategy on how to best manage the narrative will be devised. The strategy will be based on establishing your core message around what happened, what actions were taken, and what measures are being taken to prevent recurrence.
5. Response & Actions
Your initial response will be decided promptly based on the facts — it may only be a holding statement to simply acknowledge the situation. Other actions may include handling media enquiries; issuing statements; spokesperson preparation and training, organising press briefings/interviews, stakeholder engagement, or internal communications.
6. Evaluation & Adjustment
Your situation will be continuously monitored in all relevant media to ensure that your strategy can be adapted according to changes and tactics adjusted.
7. Restore & Repair
Once your crisis has subsided, we’ll recommend steps and take action to help rebuild confidence and restore any damage caused to your reputation. This will include carefully designed proactive PR campaigns to shift the focus to your positive core strengths.
1. Initial Consultation
In an initial consultation, our senior Crisis PR specialist Ian Cullen will honestly triage your situation to evaluate the reputational risk/damage and discuss how and when any possible next steps should be taken.
2. Promptly Assess
All relevant facts will be gathered to understand the full scope and nature of the crisis. All key stakeholders affected will be identified. Media coverage will be carefully monitored, and social media chatter assessed to gauge public sentiment.
3. Identify Crisis
Response Roles
A crisis management team will be recommended to ensure coordinated decision making is swift. This may include senior management, PR professionals, legal representatives, and others. Roles may be assigned for monitoring, messaging, spokespersons, stakeholder engagement, or internal communications.
4. Strategy Planning
After careful but appropriately prompt evaluation of the crisis, a strategy on how to best manage the narrative will be devised. The strategy will be based on establishing your core message around what happened, what actions were taken, and what measures are being taken to prevent recurrence.
5. Response & Actions
Your initial response will be decided promptly based on the facts — it may only be a holding statement to simply acknowledge the situation. Other actions may include handling media enquiries; issuing statements; spokesperson preparation and training, organising press briefings/interviews, stakeholder engagement, or internal communications.
6. Evaluation & Adjustment
Your situation will be continuously monitored in all relevant media to ensure that your strategy can be adapted according to changes and tactics adjusted.
7. Restore & Repair
Once your crisis has subsided, we’ll recommend steps and take action to help rebuild confidence and restore any damage caused to your reputation. This will include carefully designed proactive PR campaigns to shift the focus to your positive core strengths.
